TAKE A CLOSER LOOK

Find your kind of Fitr.

Your closet is just the beginning. Explore the tools that help you discover, create, and express your style.

ONE APP. YOUR WHOLE STYLE WORLD.

From saved inspiration
to actually wearing it.

Your next favorite outfit shouldn’t get lost in a camera roll. Give it a place to become something.

Try liking or saving this look.

fitr.For you
Yellow streetwear outfit in a Fitr feed preview Outfit inspiration ↗

Today's mood: a little sunshine. #wearwhatyoulove

Interactive illustration · not an actual app screenshot.

LESS SEARCHING. MORE FINDING.

Your next “where'd you get that?” starts here.

Find your next outfit in For You, keep up with friends, and follow people whose style speaks to you. Save a look, explore its tagged pieces, and take the inspiration into real life.

  • For You, Friends, and Following feeds
  • Explore tagged products and wardrobe pieces
  • Save outfits and build your own mood board
Join early access

04 / FOLLOW YOUR CURIOSITY

Good taste
takes you places.

A new label. A shop around the corner. Someone who just gets your style. There’s a whole world beyond the scroll.

FIND YOUR NEXT GOOD FIND

Tap a map pin to explore a place.

Your next discovery

Independent boutiques

Find a new favorite place to find your next favorite piece.

From “where’s that from?”
to found it.

Explore clothes, brands, and stores. See tagged pieces in a look. Keep an eye on sales and set a price alert for a find worth waiting for.

Explore discovery & shopping

Illustrated map and product examples · discover real listings in Fitr.

WELCOME TO YOUR ORBIT

Tap a style to see your connection.

you✳

A shared love of lived-in layers.

Find people who give your everyday favorites a fresh perspective.

Your people.
In your orbit.

Orbit connects you with people whose style overlaps with yours. Explore their profiles, find a fresh perspective, and start a conversation.

Find your style people

Style directions, illustrated. Meet real people in the app.

05 / A STYLE THAT KEEPS EVOLVING

You’re not one aesthetic.
You’re a whole era.

Find inspiration in the unexpected. Then look back at all the ways you made it your own.

THE ERA / YOUR STYLE, IN RETROSPECT
AN EDITION OF ONE. ENTIRELY YOU.The ERA
YOUR SEASON IN STYLE

The repeat-wear renaissance.

Your style deserves a recap.

Your most-worn favorites. The colors you came back to. The looks you loved. Turn your season or year into a personal story worth sharing.

Meet your next ERA

Example cover · your real recap is based on your style activity.

STYLE THIS PHOTO / THINK OUTSIDE THE OUTFIT
MAKE IT A FIT
Rose pink ÁWET hoodie with a kangaroo pocket

Wear a little golden hour.

Cream trousers. Your rose hoodie. Soft, easy layers.

Inspiration is everywhere.
Wear it.

An album cover. A city at night. A sunset you can’t stop thinking about. Give SŌEN a photo, and explore an outfit direction inspired by its mood.

See where inspiration takes you

Illustrative mood study · photo styling happens in the app.

THE WHOLE FITR PICTURE

A lot to love.
All in one place.

Your everyday wardrobe companion. Your creative outlet. Your next discovery. Take a closer look at everything inside.

Make room for Fitr
01A wardrobe that works for youYour pieces. Your outfits. Your repeat-wear heroes.

Your digital wardrobe

Add and organize pieces with photos, brands, colors, sizes, prices, and the details that matter to you.

Receipt scanning

Extract purchase details from a receipt, review them, and add the pieces to your wardrobe.

Camera-roll imports

Bring in a batch of outfit photos as posts and wardrobe pieces. Fitr looks for the same garment across photos.

Outfit builder & saved Fits

Put your pieces together, save combinations, and keep your best outfit ideas close.

Wear logging & cost per wear

Log today's wear, include earlier wears, and see how often a piece earns its place.

02A fresh perspective on your styleSŌEN, Fits, Style DNA, photo inspiration, and The ERA.

SŌEN, your AI stylist

Talk through your plans, your mood, and your real wardrobe. Ask follow-ups to make a suggestion feel more like you.

Fits for your plans

Explore outfit ideas for casual days, work, evenings, and active plans. Save a suggested Fit to your outfits.

Weather & seasonal guidance

Get ideas with available weather context and explore seasonal suggestions grounded in your wardrobe.

Style DNA

Connect the dots across your closet and posts: palettes, style traits, seasonal leaning, and colors to explore.

Style This Photo

Turn an inspiring photo, landscape, or album cover into a new outfit direction with SŌEN.

The ERA

Look back at your season or year through your wardrobe and style activity, then share your personal recap.

03Your corner of the fashion internetDiscover your people. Save the inspiration. Share the love.

For You, Friends & Following

Explore outfit posts and videos, catch up with friends, and follow people whose style speaks to you.

Orbit

Find style-adjacent people, explore what you have in common, and discover their profiles and looks.

Saved, liked & your mood board

Keep the looks you love and collect inspiration on your personal Board.

Messages & mentions

Keep a style conversation going with direct messages, comments, mentions, and an activity feed.

Outfit of the Month

Nominate a favorite, discover the contenders, and vote with the community.

Browse before joining

Explore public inspiration first. Sign in when you're ready to save, post, and build your wardrobe.

04Discovery with your wardrobe in mindFind the piece, the label, and the place to try it.

Clothes & brand discovery

Browse the catalogue, search for a label, and narrow down to the pieces that catch your eye.

Store discovery

Explore stores in a map or list and search by the brands they carry. Availability varies by location.

What are they wearing?

Explore the products and wardrobe pieces tagged in a look, with retailer links where available.

Your closet, considered

See similar items you already own and pieces a find could pair with when wardrobe matches are available.

Sales & price alerts

Browse available sales and set a target-price alert for a piece you're keeping an eye on.

Shopping & orders

Follow retailer links or use supported in-app shopping flows. Checkout and order features depend on the product and retailer.

05Good looks deserve to get outCreate, frame, tag, and share in your own way.

Photo & video posts

Share a photo set, a short video, or a thought. Add a caption, style tags, and mentions.

Piece & product tagging

Connect a look with what you're wearing so the inspiration leads somewhere.

Photo framing & export

Frame an outfit photo and use the sharing handoff to bring it to Instagram or your other apps.

Drafts & editing

Come back to a draft, refine the details, and edit a post after publishing.

A profile that feels like you

Make a home for your looks, wardrobe, saved inspiration, and personal style.

06Room to grow, for creators & brandsLet your style lead somewhere new.

Creator insights

Understand how people engage with your posts and profile, including reach, views, and link clicks.

Affiliate tools

Eligible creators can manage their existing affiliate links through Fitr's web tools. Terms depend on the affiliate program.

Brand partnerships

Discover gifted, paid, or commission opportunities as participating brands make them available.

Brand & store profiles

Give your label or store a presence people can discover, explore, and follow.

Brand Studio

Authorized brand and store teams can manage their presence, promotions, and engagement insights.

COMING TO IOS & ANDROID

Your clothes have
more to give.

Be first to find your next favorite outfit with Fitr. Join for early-access and launch updates.

Coming to iOS & Android. Downloads open when store releases go live.

Your next outfit starts here.

We’ll let you know when it’s your turn to try Fitr.

From the Fitr team — Adam, Elias, and Mason. Fitr Technologies Inc., 2100 – 222 3 Avenue SW, Calgary, Alberta T2P 0B4. Contact us · Privacy · Cookies

Your closet, reimagined Your style, not a dress code
A little good style. To go.
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