TAKE A CLOSER LOOK
Find your kind of Fitr. Your closet is just the beginning. Explore the tools that help you discover, create, and express your style.
Pause animations Try the previews Discover Create All features ONE APP. YOUR WHOLE STYLE WORLD.
From saved inspiration to actually wearing it. Your next favorite outfit shouldn’t get lost in a camera roll. Give it a place to become something.
Feed A feed that gets you Closet Your digital closet SŌEN Meet SŌEN Style DNA Your Style DNA Pick a feature, then try its controls. No account needed.
Try liking or saving this look.
✳ Outfit inspiration ↗Today's mood: a little sunshine. #wearwhatyoulove
Interactive illustration · not an actual app screenshot.
LESS SEARCHING. MORE FINDING.
Your next “where'd you get that?” starts here. Find your next outfit in For You, keep up with friends, and follow people whose style speaks to you. Save a look, explore its tagged pieces, and take the inspiration into real life.
For You, Friends, and Following feeds Explore tagged products and wardrobe pieces Save outfits and build your own mood boardJoin early access 04 / FOLLOW YOUR CURIOSITY
Good tastetakes you places. A new label. A shop around the corner. Someone who just gets your style. There’s a whole world beyond the scroll.
Around you The right piece Tap a map pin to explore a place.
Independent boutiques Find a new favorite place to find your next favorite piece.
From “where’s that from?”to found it. Explore clothes, brands, and stores. See tagged pieces in a look. Keep an eye on sales and set a price alert for a find worth waiting for.
Explore discovery & shopping Tap a style to see your connection.
you✳ Easy layers Color curious Clean lines A shared love of lived-in layers.
Find people who give your everyday favorites a fresh perspective.
Your people.In your orbit. Orbit connects you with people whose style overlaps with yours. Explore their profiles, find a fresh perspective, and start a conversation.
Find your style people 05 / A STYLE THAT KEEPS EVOLVING
You’re not one aesthetic.You’re a whole era. Find inspiration in the unexpected. Then look back at all the ways you made it your own.
THE ERA / YOUR STYLE, IN RETROSPECT Your season Your year
AN EDITION OF ONE. ENTIRELY YOU. The ERA YOUR SEASON IN STYLE The repeat-wear renaissance.
Your style deserves a recap. Your most-worn favorites. The colors you came back to. The looks you loved. Turn your season or year into a personal story worth sharing.
Meet your next ERA STYLE THIS PHOTO / THINK OUTSIDE THE OUTFIT Golden hour City nights Green escape Wear a little golden hour. Cream trousers. Your rose hoodie. Soft, easy layers.
Inspiration is everywhere.Wear it. An album cover. A city at night. A sunset you can’t stop thinking about. Give SŌEN a photo, and explore an outfit direction inspired by its mood.
See where inspiration takes you THE WHOLE FITR PICTURE
A lot to love.All in one place. Your everyday wardrobe companion. Your creative outlet. Your next discovery. Take a closer look at everything inside.
Make room for Fitr ✳ 01 A wardrobe that works for you Your pieces. Your outfits. Your repeat-wear heroes. Your digital wardrobe Add and organize pieces with photos, brands, colors, sizes, prices, and the details that matter to you.
Receipt scanning Extract purchase details from a receipt, review them, and add the pieces to your wardrobe.
Camera-roll imports Bring in a batch of outfit photos as posts and wardrobe pieces. Fitr looks for the same garment across photos.
Outfit builder & saved Fits Put your pieces together, save combinations, and keep your best outfit ideas close.
Wear logging & cost per wear Log today's wear, include earlier wears, and see how often a piece earns its place.
02 A fresh perspective on your style SŌEN, Fits, Style DNA, photo inspiration, and The ERA. SŌEN, your AI stylist Talk through your plans, your mood, and your real wardrobe. Ask follow-ups to make a suggestion feel more like you.
Fits for your plans Explore outfit ideas for casual days, work, evenings, and active plans. Save a suggested Fit to your outfits.
Weather & seasonal guidance Get ideas with available weather context and explore seasonal suggestions grounded in your wardrobe.
Style DNA Connect the dots across your closet and posts: palettes, style traits, seasonal leaning, and colors to explore.
Style This Photo Turn an inspiring photo, landscape, or album cover into a new outfit direction with SŌEN.
The ERA Look back at your season or year through your wardrobe and style activity, then share your personal recap.
03 Your corner of the fashion internet Discover your people. Save the inspiration. Share the love. For You, Friends & Following Explore outfit posts and videos, catch up with friends, and follow people whose style speaks to you.
Orbit Find style-adjacent people, explore what you have in common, and discover their profiles and looks.
Saved, liked & your mood board Keep the looks you love and collect inspiration on your personal Board.
Messages & mentions Keep a style conversation going with direct messages, comments, mentions, and an activity feed.
Outfit of the Month Nominate a favorite, discover the contenders, and vote with the community.
Browse before joining Explore public inspiration first. Sign in when you're ready to save, post, and build your wardrobe.
04 Discovery with your wardrobe in mind Find the piece, the label, and the place to try it. Clothes & brand discovery Browse the catalogue, search for a label, and narrow down to the pieces that catch your eye.
Store discovery Explore stores in a map or list and search by the brands they carry. Availability varies by location.
What are they wearing? Explore the products and wardrobe pieces tagged in a look, with retailer links where available.
Your closet, considered See similar items you already own and pieces a find could pair with when wardrobe matches are available.
Sales & price alerts Browse available sales and set a target-price alert for a piece you're keeping an eye on.
Shopping & orders Follow retailer links or use supported in-app shopping flows. Checkout and order features depend on the product and retailer.
05 Good looks deserve to get out Create, frame, tag, and share in your own way. Photo & video posts Share a photo set, a short video, or a thought. Add a caption, style tags, and mentions.
Piece & product tagging Connect a look with what you're wearing so the inspiration leads somewhere.
Photo framing & export Frame an outfit photo and use the sharing handoff to bring it to Instagram or your other apps.
Drafts & editing Come back to a draft, refine the details, and edit a post after publishing.
A profile that feels like you Make a home for your looks, wardrobe, saved inspiration, and personal style.
06 Room to grow, for creators & brands Let your style lead somewhere new. Creator insights Understand how people engage with your posts and profile, including reach, views, and link clicks.
Affiliate tools Eligible creators can manage their existing affiliate links through Fitr's web tools. Terms depend on the affiliate program.
Brand partnerships Discover gifted, paid, or commission opportunities as participating brands make them available.
Brand & store profiles Give your label or store a presence people can discover, explore, and follow.
Brand Studio Authorized brand and store teams can manage their presence, promotions, and engagement insights.
COMING TO IOS & ANDROIDYour clothes havemore to give. Be first to find your next favorite outfit with Fitr. Join for early-access and launch updates.
Coming to iOS & Android. Downloads open when store releases go live.
Your next outfit starts here. We’ll let you know when it’s your turn to try Fitr.
Your closet, reimagined Your style, not a dress codeShare Fitr with a friend
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